3 Amazing Social Media Advertising Campaigns

A social media advertising campaign is a strategy that is planned to achieve a target such as a particular amount of followers on an account or likes on a post etc. Such advertising campaigns are generally run for a month and involve user engagement. Businesses hire a social media agency that runs and manages these campaigns on their social media profiles. Social media advertising campaigns are a great way to engage users with a brand, a product, or a service. For example, online chain store conglomerates like Amazon and Flipkart run campaigns a month before whenever they have to offer a week-long sale. Such campaigns do not only include the information on dates and products but also give the users a chance to participate and win prizes, which work as an engagement post too. Such campaigns can also lead to user-generated content, which means that people other than your social media agency will promote your product, this is a form of unpaid promotion from your followers and customers. 

After understanding what a social media advertising campaign is, let us look at a few examples of some of the most amazing social media advertising campaigns: 

Apple’s “Shot on iPhone” Campaign: It is perhaps the longest-running social media marketing campaign. This marketing campaign has additionally emerged as a benchmark for aspiring photographers! To function on Apple’s feed has grown to be a milestone of types that works positively for each user and the emblem. Their feed is filled with aesthetic pictures which are mostly clicked by users, this creates user-generated content which engages more users. Their hashtag #shotoniphone is one of the most used hashtags on Instagram, which shows that it is a very successful campaign. 

Nike’s campaign on social issues: Nike is adamant about supporting social problems. The emblem came up with two campaigns particularly #BlackLivesMatter and #StopAsianHate. Nike’s stand on the 2 problems was acquired with open palms on social media and it additionally helped to shed a spotlight on the issue in a big manner. Moreover, the brand does not post more about its products but makes it certain to carry the emblem values and ideas. All the posts with the aid of Nike have a sentimental fee that conjures up the users to paste it to their pages or accounts.

KitKat’s #HaveABreakHaveAKitKat: This campaign is among the longest-running campaigns on social media. The brand has made the most out of the pandemic state of affairs to convey that breaks are important. The brand takes up each trend on social media and creates tremendous content that suits its marketing campaign motto. Right from the Friends TV display reunion to the upcoming weekend, KitKat makes certain to hold its audience engaged by posting proportion-worth content material.

In conclusion, whenever you hire a social media agency in the future, make sure that you have look at the campaigns that they have run for their clients.