Your restaurant is a hit overnight and suddenly recommendations and consequently new customers are pouring in. Sounds too good to be true? Well maybe it is but even then you can’t deny the power of online marketing company in establishing a direct connect with your existing and prospective audience or customer base.
As a good additional knowledge, you may be surprised to know that according to Google, 80% of today’s consumers rely more on the web to find and choose local businesses. This makes it all the more imperative for your business to appear in the top search results on the first page of Google.
But the million dollar question is – how do you ensure that people see your business ahead of competitors when they do a random search on Google. The secret lies in what the online marketing companies do – smartly using a mix of the four digital marketing strategies – search advertising, website, Search Engine Optimisation, and of course the social media.
Here are some useful tips for each of the four strategies to get you going:
Search Advertising
1. Be specific to the search engine you are focusing on. Don’t follow the same policy and run campaigns generic to all platforms like Bing, Yahoo! And Google search ads as all have slightly different formats.
2. It is a good idea to optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.
3. Your headlines and ad copy should include target keywords that are similar to the keywords you have bid on to increase the chances of your ad appearing every time those words are searched.
4. Include strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”
Website
1. Make sure your website is updated and running without any bugs. Keep the design clutter free and yet visually appealing to ensure you adhere to digital marketing’s best practices and web standards for website.
2. Your website must be mobile friendly at any cost. Failure to do this will make you lose on a large customer base that live on their smartphones or even simple mobiles. Studies have shown as much as 83.67% of the users search their requirement through Mobiles and Tablets and nearly 80% of local mobile searches end in a purchase. The decision is yours!
3. Ensure your website’s metadata (title tags, descriptions, alt text, etc.) are all in place. Not doing so can negatively impact your visibility on SERPs.
4. As an important effort, a business blog acts as a winning stroke to market your website and eventually your business. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise.
Search Engine Optimisation
1. Even if you have a business blog, there is no point if you can’t update it regularly with original and engaging content to help appear in top ranks in search engines.
2. Don’t forget to include share buttons on your blog. What good is a blog if it can’t connect users to social media and bring visitors back to your website?
3. If you have hired an online marketing company, ensure it does a local listing for your business that helps users locate you on the map through your physical address.
Social Media
1. Think and review twice before posting anything on social media in haste. It spread like fire and you will be left wondering how to explain the miss later on.
2. An important but often ignored practice; you must implement an internal social media policy that at the least permits them from sharing internal information.
3. Consumers can start good or bad conversations about you. Ensure you get instant notifications of new mentions, comments, or messages. This way you can handle if any damage is being spread.
Leading online marketing companies in Noida like Solomo Media help businesses rise and shine at the top of the online marketing ladder by following these and many more smart practices. Opt for Solomo Media to claim the digital space and become the talk of the town among your existing and potential customers.
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